Privacy Policy

This Privacy Policy explains how Aetrix LTD ("we", "us", "our") collects, uses, and protects information you provide when you use our website at aetrix.co.uk. We are committed to ensuring that your privacy is protected.

1. Who We Are

Aetrix LTD is a web design and development company registered in England and Wales. Our services include custom websites, online shops, CRM systems, and AI chatbot integrations. If you have any questions about this policy, you can contact us at hello@aetrix.co.uk.

2. What Information We Collect

We may collect the following information when you:

• Submit our contact or enquiry form (name, email address, phone number, and project details you choose to share)
• Subscribe to any email updates or marketing communications
• Browse our website (anonymised analytics data via cookies — see Section 6)

We only collect information that is necessary for us to respond to your enquiry or provide you with our services.

3. How We Use Your Information

We use the information you provide to:

• Respond to your enquiry or consultation request
• Provide and manage the services we have agreed to deliver
• Send you relevant information about our services if you have opted in
• Improve our website and user experience

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so.

4. Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), our legal bases for processing your personal data are:

• Legitimate interests — responding to your enquiry and running our business
• Consent — where you have specifically opted in to receive marketing communications
• Contract — where we are providing services to you

5. Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy, or as required by applicable law. Enquiry data is typically retained for up to two years. Client project data is retained for the duration of the project and a reasonable period afterwards.

6. Cookies

Our website may use cookies to analyse website traffic and improve your experience. Cookies are small text files stored on your device. You can choose to accept or decline cookies in your browser settings. Analytical cookies are anonymised and do not personally identify you.

7. Third-Party Services

Our website may link to third-party websites or use third-party services (e.g. analytics providers). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• The right to access your personal data
• The right to correct inaccurate data
• The right to erasure ("right to be forgotten")
• The right to restrict or object to processing
• The right to data portability

To exercise any of these rights, please contact us at hello@aetrix.co.uk. We will respond within 30 days.

9. Security

We are committed to ensuring that your information is secure. We have put in place appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, or disclosure.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at hello@aetrix.co.uk or via our contact page.