Privacy Policy

1. Who we are

Aetrix LTD ("Aetrix", "we", "us") operates the website at aetrix.co.uk. Our contact email is hello@aetrix.co.uk. We are the data controller for the personal data described in this policy.

2. What data we collect

We collect information you provide directly:

• Contact forms: name, email, phone (optional), company (optional), service interest, and your message.
• Newsletter sign-up: email address only.
• Live chat: your name, email, and the content of your conversation.
• Automatically: IP address, approximate location (country, region, city derived from IP), browser user agent, and the URL of the page you submitted a form from.

3. How we use your data

• To respond to enquiries and provide requested services.
• To send project updates and relevant news (newsletter subscribers only).
• To detect fraud and improve website security.
• To understand where our visitors come from in aggregate (geographic analytics).

We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Legal basis for processing (UK GDPR)

• Legitimate interests: responding to enquiries, preventing fraud.
• Consent: newsletter subscriptions. You can withdraw consent at any time by emailing us.
• Contract: processing data necessary to deliver services you have engaged us for.

5. Third-party services

We use the following third-party processors:

• Supabase (supabase.com) — our backend database. Data is stored within their EU infrastructure. Supabase Privacy Policy.
• Google Fonts — fonts are loaded from Google's CDN. Google may log your IP. Google Privacy Policy.

6. How long we keep your data

Contact submissions and chat sessions are retained for up to 3 years for business purposes. Mailing list subscriptions are kept until you unsubscribe. You may request deletion at any time.

7. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate data.
• Erase your data ("right to be forgotten").
• Restrict or object to processing.
• Data portability (receive your data in a machine-readable format).
• Lodge a complaint with the ICO (ico.org.uk).

To exercise any right, email hello@aetrix.co.uk.

8. Cookies

This website does not use tracking cookies. We use only essential browser storage (e.g. session identifiers for the live chat widget) which is strictly necessary for the functionality of those features.

9. Changes to this policy

We may update this policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of the website after changes constitutes acceptance of the updated policy.

10. Contact

Questions about this policy? Email hello@aetrix.co.uk